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Apple Explores Testing Platforms to Compete with OpenAI’s ChatGPT

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According to reports, the tech giant is testing a chatbot as it lags behind rivals in the field of AI.

Bloomberg News reported that Apple is developing artificial intelligence (AI) offerings akin to OpenAI’s ChatGPT and Google’s Bard, resulting in a surge of its shares by up to 2 percent to reach a record high.

According to the report on Wednesday, the iPhone maker has constructed its own framework, for developing large language models (LLMs). Additionally, they are in the process of testing a chatbot that some engineers are dubbing “Apple GPT,” as mentioned by individuals familiar with the subject.

The company did not provide a response to a request for comment from the Reuters news agency.

So far, Apple has refrained from making significant advancements in AI and deliberately omitted mentioning the buzzword during its developer conference in June. This is in stark contrast to other tech giants like Alphabet and Microsoft. Who have actively embraced the breakthrough technology and made bold moves to incorporate it.

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However, Apple has discreetly integrated advanced AI into certain products, including Apple Photos, on-device texting, and the recently released mixed-reality headset Vision Pro. Despite these efforts, analysts assert that the company lags behind its peers in fully incorporating this new technology.

Over the years, Apple’s primary AI product, voice assistant Siri, has also experienced stagnation.

The Bloomberg report indicated that multiple teams, led by John Giannandrea. The company’s head of machine learning and AI, along with Craig Federighi, Apple’s top software engineering executive, were involved in the latest AI endeavor.

However, Apple has discreetly integrated advanced AI into some of its products. Including Apple Photos, on-device texting, and the recently launched mixed-reality headset Vision Pro. Despite these efforts, analysts assert that the company is lagging behind its peers in incorporating the new technology.

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